101

KEY ELEMENTS: Chervil, Arctic Angelica, Black Currants, Long Grass, Wooden Fence

Inspired by the unruly yet beautiful backyards of Reykjavik, No. 101 captures the essence of our short yet luminous summers, extended by the perpetual daylight. It evokes the aromas and sounds of urban summer life, echoing the heart of the city. And as quickly as summer arrives, it yields to the icy grip of winter.

Weathered garden chairs stacked
against the wall. A flower pot filled with rain
and cigarette butts sits on the uprooted  pavement now 
swallowed by chervil. Echoes of a nearby party.
Fingers digging up sorrel and dandelions.
Freshly fallen snow on a forgotten trampoline.
Black currants fall from bare branches, one by one.

Top Notes - Black Currants, Chervil
Middle Notes - Cumin, Cypriol, Lily
Base Notes - Limbwood, Musk, Vanilla

No. 23

KEY ELEMENTS: Black Pepper, Birch Tar, Tobacco, Citrus, Seaweed, Wood

Our inaugural and best-selling fragrance, inspired by Old Reykjavík, evokes nostalgia and heritage. It's rooted in Jónsi's memories of working alongside our father on the big ships that frequented the old harbor. This scent, No. 23, captures the essence of oil-stained hands, a feeling of industry and salty ocean air mixed with the aroma of pipe tobacco. 

Smoke in the air and tarred telephone poles,
Anis seeds and black pepper,
tail freshly mowed grass and tobacco leaves.
Dead flowers bow to the ground.
In the breeze, the feminine fountain
pine tickles the top of your skull. 
A beached whale is about to explode.

Top Notes - Bergamot, Black Pepper, Licorice
Middle Notes - Cypress, Siberian Fir 
Base Notes - Birch Tar, Amber Gris, Patchouli

Each fragrance is hand-crafted and wrapped in a cotton bandana illustrated by IngibjörgBirgisdottir.

Ingredients / INCI
Eau de parfum
50ml / 1.7 oz
Made in Iceland

Our historic black house at Fischersund 3 serves as the heart of our brand. Formerly Jónsi's music studio, it has been transformed into our perfumery. Here, our storytelling unfolds through each scent, complemented by music, visual arts, and poetry. Drawing inspiration from the notion that both scent and music evoke memories, we craft each perfume by beginning with a memory and crafting an immersive experience around each fragrance. 

At the core of our brand lies artisan perfume making, utilizing sustainable scent molecules and essential oils. Every detail demonstrates our desire to integrate our creative talents with a respect for nature. All of our perfumes are vegan and cruelty-free.

Step into our shop to experience our signature scent journey—an immersive exploration of each fragrance, enhanced by bespoke schnapps, leaving your senses elevated. If you haven’t already, we invite you to connect with us on social media for updates and behind-the-scenes glimpses.

This year, in 2025, the Reykjavik Grapevine has awarded us the title of "Best Design Store."