Founded in 2010 in Copenhagen, &Tradition is an international brand, built on a Danish legacy of craftmanship and design. We tell stories with originality. Whether our starting point is new or re-issued, we are passionate about designing the classics of tomorrow. We believe in empowering our employees and network of creatives, designers and partners to take an active part in our journey as a brand. With the planet and the people at the core, we strive to always act conscientiously.

Spanning decades of timeless design icons – from Verner Panton’s norm-breaking Flowerpot lamp first produced in the late 1960s to Arne Jacobsen and Flemming Lassen’s Mayor sofa designed specifically for Søllerød’s city hall located in the outskirts of Copenhagen – &Tradition’s collection of furniture, lighting and interior objects ranges from reissued mid-century classics to contemporary pieces.

Once fought-over by design appreciators at auctions around the world and available to only a handful of people, many of our products – including the Mayor sofa, Viggo Boesen’s Little Petra chair and some of the newly-added Hvidt & Mølgaard designs – are retrieved from original sketches and produced on a large scale for the first time ever.

Alongside such mid-century gems are a number of contemporary pieces, the work of some of today’s most acclaimed international artists: Valencia-based Jaime Hayon, local studio Space Copenhagen, Swedish-raised designer Sami Kallio and Norwegian duo Anderssen & Voll – to name a few.