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Nothing is quite as comforting and decadent as drying your hands in a soft, thick towel. The Alee Hand Towel is made from a rich 100% GOTS-certified cotton terry, which is highly absorbent and made to last. The towel collection comes with decorative fringes at each end, emphasizing its relaxed feel and expression.
What does our ‘RESPONSIBLE’ tag mean?
Color: Light Camel/Red or Sand/ Black
Size: W: 19.69 x H: 39.37 in
Weight: 0.7 lb
Material: 100% GOTS certified organic cotton
Info: Yarn Dyed. 680 gsm
Care instructions: 40°C wash
At ferm LIVING, we celebrate the contrasts in life. We want people to feel confident in the choices they make as they create space to live more sustainably. In the search for balance, it can be difficult to navigate good and bad, right and wrong. As a design company, we see it as our responsibility to lead the way – to inspire change and help all of us make responsible choices.
To help us achieve this, we have set an ambitious responsibility strategy. Based on nine 2030 Commitments across 'Our planet', 'Our Society' and 'Our family', we embrace our responsibility holistically and weave a mindset of sustainability into every corner of our business. Every day, each department works on initiatives, projects and actions that ensure steady progress, accountability and integrity in everything we do, from the choice of materials and our design processes to production methods, the logistics of delivery and the way we shape our culture.
We want our designs to last – both in terms of function and aesthetics. In our quest to achieve this, we employ strict sustainability criteria and work within a set framework of practices. We take a 'cradle-to-grave' approach to consider the entire life cycle of our products, and work to ensure that as many of our products as possible are made from responsible materials.
We are committed to responsible production. We work with certifications and testing to ensure working conditions in our supply chain are safe and fair, and that our products are responsibly produced and of high quality.
We work to reduce our impact. We use a climate screening tool to measure the CO2 footprint of our products, and to gain knowledge and data for our future targets. We participate in the UN Global Compact and as from 2022 report our yearly progress on their platform.
We encourage better ways. We nurture long-lasting relationships built on mutual value creation, transparent communication and considerate behaviour. Relations where everyone is empowered to explore opportunities for responsible business and better living.
It's an ongoing journey and we know there will be dilemmas and bumps along the way. By contributing to the important and ongoing dialogue on sustainability, and by helping each other leverage insights to learn and grow, we are all working towards a better tomorrow.
As an element of holding ourselves responsible for making sustainable choices that will work for a better tomorrow, we are a part of the world’s largest corporate sustainability initiative, UN Global Compact, and publish a yearly Responsibility Report.
